Sell Privacy, Buy Happiness
2 Apr
I just finished reading a paper a friend wrote comparing two writer’s views of Mark Zuckerberg and the direction he is taking Facebook and our privacy, so I figured this was a good time to share my thoughts on the growing lack of privacy online.
If my nearly 14,000 public tweets haven’t given away my opinion already, let me share it: I don’t mind.
Why? Nobody cares WHO I am, they care about WHAT describes me. I’m a number on a spreadsheet, just a line in a database. They know my age, where I live, what I buy, where I go, what I like to watch, eat, listen to, and play. When companies know this, they can process these facts with an algorithm and make suggestions.
Coming from a Christian, this may sound odd, but I want buy happiness. We live in a consumer culture and we all want to buy it. It comes in many different forms (Android vs. iPhone, Windows vs. Mac, beef vs. chicken vs. pork, Beiber vs. Adele) and answers the question, “Out of all the options available, what do I want most?” Since I can only draw on my experiences and knowledge, my answer to that question may be incomplete. If something exists that offers more happiness to me than the options I am considering, I want to know what that option is. I have a limited amount of time and money and therefore I want to maximize the happiness that I’m buying.
Before computers, you gave up privacy to friends: “Hey Joe, I like X, but I want to try something different tonight. Thoughts?” or “I’m new in town and like Mexican. What’s a good place for supper?” Why would you trust a friend with your preferences but not a company? What makes that the line that people won’t cross? Because companies are trying to make a profit? Companies want nothing more than to maximize the happiness of their customers, because a happy customer comes back. By sharing my preferences with companies, I’m enabling them to help make me happier, just as my friends did before.


























