http://thebln.com/2011/09/context-core-geoffrey-moore-at-business-of-software-video-transcript/

Geoffrey Moore at Business of Software 2009, “What is context, what is core?”

“I have to say if I have, to be in a business during this economy, I would want to be in a software business. A service led software business. Because it’s the most flexible. It’s the most, it can run to value faster than anything else on the planet.”